Peace Akinwale

Ranking on top of the result pages or attracting a high volume of traffic to your site doesn’t necessarily guarantee a high return on investment.
Don’t get me wrong. All these metrics are excellent indicators of an effective SEO strategy. But SEO is like every other essential part of digital marketing; it should impact the bottom line.

Search engine optimization (SEO) at its most basic core, encompasses three categories: on-page, off-page, and technical SEO. On-page SEO prioritizes optimizing keywords and topics into a webpage to ensure the title, headings, subheadings, and body accurately describe and speak to the target topics in an effort to rank on search engines.

BigCommerce is a robust and versatile e-commerce platform that helps businesses create and run online stores efficiently. It was built in 2009 and has quickly become one of the leading players in the e-commerce industry.
With BigCommerce, you can easily design your store, manage products, and accept customer payments. Additionally, it provides tools for making your online store appear in search engines like Google, boosting your site’s visibility.

Since Google announced free listings on Google Shopping in 2020, more brands are grabbing the advantage to attract new (in-market) sales. As a result, the results pages have become a battleground. Brands are tirelessly competing with each other to dominate the search engine results pages (SERPs) and become the preferred choice for customers.

If you’re not incorporating SEO into your digital marketing strategy, you may miss out on juicy opportunities to generate quality traffic. Paid adverts, social campaigns, etc., are excellent sources of reaching new customers. But if done correctly, SEO can help boost brand visibility and drive quality traffic (with buying intent) from all stages of the marketing funnel.

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A well-designed, smooth-running website ensures a seamless, navigable user experience for your target audience at every step of their journey to becoming customers. It’s the foundation of your online success; without it, driving profitable conversions will be mere wishes.

Your audience uses search engines as their primary source of information when they’re looking for products or services nearby.

If your site isn’t optimized for local searches, you’ll miss out on attracting well-paying, qualified foot traffic.

And guess what? Your competitor with an optimized site gets all the benefits, including the leads.

Here’s what to do to take the lion’s share of the local traffic:

Running a business with multiple units (or locations) is no easy task. The challenge becomes even greater when it comes to optimizing your online presence for SEO. From technical SEO to hyperlocal keyword targeting, there’s always a consistent struggle between task prioritization – choosing tasks that’ll have a sustainable impact on the bottom line.

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Let’s just come out and say it: this is not the first “search statistics” article ever written.
But most posts out there don’t give you what you need. This will.

Generative AI is already gaining mainstream adoption in the marketing industry. It creates reasonably quality articles in seconds with minimal human intervention. It also automates many SEO tasks, leaving some professionals on the brink of joblessness. Here's how you can leverage AI for content marketing.

It's one thing to nail user research, it's another thing to have the resources to take them from stage 1 of the buyer's journey to the last. Learn to create content that helps sales with these 5 steps.

The current Angular 15 features are some of the most significant upgrades on the framework so far, which makes some believe Angular out-competes alternatives. Its features solve different pain points developers face in Angular 14 (like new API systems, single-file components, and ESbuid support). Read on for details.

Google search engine is great. But if you’re the type that wants straight answers to every query without going through several blog posts, then you should consider AI-chat search engines. Here are some for you.

Your company may be looking to hire developers from top-educated countries. Hiring talent based on the education level per country metric can make matters easier. There is no compiled list of countries with the highest educated developers, but I created this for you.